WhatsApp Business MCP

· 2 min read

If you have ever worked with the WhatsApp Business API, you probably know how painful campaign management can get.

  • Getting templates approved
  • Tracking versions
  • Iterating on copy
  • Managing them across outbound campaigns
  • Going back, checking performance, and improving again

So I built an MCP for this.

How it works

It helps manage WhatsApp templates for outbound campaigns end to end.

This is how I use it:

  1. You talk to Claude Code / Claude AI about the campaign you want to run
  2. It helps figure out the campaign and the message template
  3. It creates the templates
  4. It runs the campaigns (separately implemented)
  5. It pulls insights
  6. Then it helps improve the templates and iterate further

It is also great for running A/B tests in a much more automated way.

API support

Right now, the project supports official Meta WhatsApp APIs, so you do not have to worry about account bans, though you still need to be mindful of your account’s API limits.

The same workflow can also work with other WhatsApp Business API providers like:

  • Wati
  • AiSensy
  • Interakt
  • And others

Sharing it in case this is useful to anyone building WhatsApp-led growth, support, or outbound systems.

The code is at github.com/tkhattar14/whatsapp-business-mcp. PRs are welcome.

tags: ai · open-source · mcp