about

Most of my work can be traced back to unfinished thoughts.

One of them showed up in college at NSIT Delhi, where I studied Electronics and Communication Engineering and graduated in 2016. I built a number of products during those years. Somewhere in that stretch, I had the idea for Memory Mash, a multiplayer memory game. I couldn't build it then. I just wrote it down and kept going.

After college, I joined MPHRX and worked on a healthcare problem that was fairly concrete: taking an existing digital pen and integrating it with doctor prescription systems so hospitals could digitize prescriptions. I think that period shaped my taste a bit. I liked work that sat close to real behavior instead of asking people to completely change it.

Later I returned to building my own things. Selfie Trigger, a rear-camera selfie app, reached 70K organic downloads. Three years after the original note to myself, I came back to Memory Mash and finally built it. It went on to cross 5,000 hours of engagement. No marketing, no budget, just the Play Store.

From there the projects kept changing. I co-founded MeriPay in fintech and worked on earned wage access. I built an ad copy tool for GroupM that reduced the time taken by 90%. I built a travel guide for InterMiles that brought time down by 75%. I also built a context-aware dictionary that Greg Brockman tweeted about.

In another chapter, I helped scale an edtech app to more than 1 million monthly active users. In 2020, I did a PG Diploma in AI/ML Product Management at Plaksha University with UC Berkeley. More recently, I started Amora AI, an AI ordering agent for restaurants, and put out open source work like claw-to-claude and WhatsApp Business MCP.

The part I think about most started with a bus conductor eight years ago asking me to switch seats. I ended up next to a stranger, Miti Sheth. She is now my wife. She has been a child psychologist for over a decade.

Stories became a shared language for us over time. That eventually became Once Upon Me, where we make personalized AI storybooks for children. The idea was not very complicated: what if kids could be the heroes of their own stories? Miti brings the child psychology. I build the technology. What used to take one day for each book now takes about five minutes. It feels less like starting a company and more like following a conversation we've been having for years.